Being ghosted, the act of someone cutting off all communications without explanation seems all too common these days. And while we can imagine it in dating and social media contexts, we are finding it all the more common in business relationships as well. Especially in the context of sales.

Sales Target

When I speak to business owners or VPs of Sales and/or Marketing, our conversations almost always lead to a discussion about their sales and marketing strategies.  Often, I find them (especially owners of small businesses), are focusing their strategies in only one area.  And, not surprisingly, they are usually targetting customersRead More →