Being ghosted, the act of someone cutting off all communications without explanation seems all too common these days. And while we can imagine it in dating and social media contexts, we are finding it all the more common in business relationships as well. Especially in the context of sales.
This is the fourth of four installments of goal setting ideas for companies that want to do something different this year. I’ve focused primarily on culture-related topics like accountability and toxicity in the previous three. This week I want to give you a simpler challenge. This year, go for incrementalRead More →
When I speak to business owners or VPs of Sales and/or Marketing, our conversations almost always lead to a discussion about their sales and marketing strategies. Often, I find them (especially owners of small businesses), are focusing their strategies in only one area. And, not surprisingly, they are usually targetting customersRead More →