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AI Coaching

As a FocalPoint business coach guiding companies through digital transformation, I get asked often: Should I be leveraging artificial intelligence (AI) in my business? My answer? Unequivocally, yes.

AI now permeates business, becoming a core capability separating trailblazers from laggards across industries. From predictive analytics to process automation and beyond, AI unlocks game-changing opportunities once only imagined in science fiction.

Yet with so much hype swirling, confusion around AI abounds. How specifically is AI revolutionizing business? What use cases apply to small and mid-sized companies? And where do you start on the journey to become an AI-powered enterprise poised for growth?

As your coach navigating the exhilarating yet complex frontier of AI, I demystify everything through an accessible five question framework. Read on to clarify AI’s business benefits tailored to your goals.


How does AI create business value?

At its foundation, AI extracts insights from data then acts to enhance outcomes. By combining inputs across customer data, sensors, computer vision and more, AI solutions uncover patterns informing smarter decisions and highly precise recommendations and predictions shaping strategies and experiences.

What common use cases should I consider?

Internally, AI optimizes operations via automation handling high volume, repetitive tasks so teams focus innovation. Externally, AI powers customization. From tailored content to individualized product recommendations, relevancy builds loyalty and revenue. Additional applications span predictive analytics, computer vision, Conversational AI and more.

What AI capabilities best align to my goals?

I conduct assessments identifying needs and growth goals, then map appropriate AI tools projecting ROI. For a retailer seeking reduced cart abandonment, Conversational AI chatbots nudge customers. Manufacturers can install computer vision on assembly lines preventing defects. The use cases prove vast, so priorities and outcomes drive my AI roadmaps.

How do I implement AI-based initiatives?

The key involves starting small with a narrowly defined experiment, then scaling successes into programs. I guide clients through steps:

1) Document current workflows

2) Identify efficiency opportunities

3) Research AI solutions

4) Test a low-risk pilot project

5) Track impact on metrics

6) Standardize the model across applicable processes company-wide

Momentum builds capabilities over time.

What cultural changes help adoption?

Technology alone cannot transform business. Culture shapes how tools get used, so I advise clients on nurturing AI-ready cultures valuing ideas, learning and exploration for innovation to take root. Leadership communication explaining AI’s purpose and positive impacts also prevents misconceptions sparking resistance. AI elevates performance.

Ready to unlock AI’s potential for your business? As your FocalPoint coach charting strategic digital transitions, let’s connect to discuss goals, identify use cases and construct roadmaps to become an AI trailblazer in your industry.

Still have more questions on if AI belongs in your business playbook? Reach out – I’m happy to offer tailored guidance mapping AI opportunities to your specific operations, growth objectives and budget. Let’s future-proof your organization with intelligence.


John Jennings was truly a pleasure to work with. He is extremely knowledgeable and thoughtful. He really helped me find harmony in my position and understand the dynamics of my organization. Someone taught me a long time ago that you have 2 ears and 1 mouth. You should always listen more than you talk. John exercises this with his evaluations which allows you to learn more about yourself and how to work more effectively with others. 

John P

GM, Windows & Door Company

I highly recommend John Jennings’ coaching services. It can be hard at times with engagement with our employees, but having an outside source echoing our mission and adding new tools to our toolbox is worth every penny spent on Mr. Jennings services. He was professional, funny and made the team feel at ease, in addition to helping me with engagement with my staff.

Bill K

CEO, Hyndman Area Health Clinic

John Jennings has become a valuable member of our team.  He has helped me transform my company by keeping me focused on both the small goals while keeping an eye on the bigger picture. He’s earned my trust and has reignited my passion for being an independent small business.



Owner, Sunrise Services






14040 Spring Mill Rd; Louisville, KY 40245